My name is Rochelle Schultz, and I welcome arts patrons to my website. My hometown is Rapid City, where I graduated from Stevens High School. Then, I moved to the Twin Cities and earned a Bachelor of Fine Arts degree at Minneapolis College of Art + Design. I also served in the South Dakota and Minnesota National Guard. For my first career, I worked as a graphic designer for an advertising agency, book publishing company and Black Hills area souvenir wholesaler, to name a few. I became an art teacher after completing the teacher certification program at Northern State University. On this website, I have placed a few of my favorite professional projects completed over the years.
Publishing and Product Development
• Designed coffee-table and literary books for Transportation, Americana and Military genres.
• Supervised team projects with authors, photographers, editorial and sales staff.
• Produced Evel Knievel Leather Collection product catalog and promotional materials.
• Developed products, packaging and sell-sheets for Wordstretch® Rubberbands.
• Supervised team projects with authors, photographers, editorial and sales staff.
• Produced Evel Knievel Leather Collection product catalog and promotional materials.
• Developed products, packaging and sell-sheets for Wordstretch® Rubberbands.
Fine Arts and Photography
• Photographed products for tourism industry souvenir manufacturer with studio lighting.
• Crafted digital renderings of solar, satellite and wave energy devices for a South Dakota School of Mines and Technology Professor.
• Assisted at a motorcycle lifestyle photographer’s commercial photography studio.
• Created oil paintings and mixed media collages.
• Crafted digital renderings of solar, satellite and wave energy devices for a South Dakota School of Mines and Technology Professor.
• Assisted at a motorcycle lifestyle photographer’s commercial photography studio.
• Created oil paintings and mixed media collages.
Marketing and Corporate Branding
• Customized website content management systems for various employers.
• Designed printed collateral from business cards to catalogues.
• Utilized thermochromic ink on ‘Women in Mechanical Engineering’ recruiting brochure.
• Coordinated 2013 branding and targeted messaging for The Journey Museum.
• Worked on the Norwest Bank to Wells Fargo name change campaign.
• Designed printed collateral from business cards to catalogues.
• Utilized thermochromic ink on ‘Women in Mechanical Engineering’ recruiting brochure.
• Coordinated 2013 branding and targeted messaging for The Journey Museum.
• Worked on the Norwest Bank to Wells Fargo name change campaign.
Education
Minneapolis College of Art + Design — Bachelor of Fine Arts Degree: Graphic Design | Minneapolis, MN
Northern State University — K-12 Teacher Certification in Art Education | Aberdeen, SD
Northern State University — K-12 Teacher Certification in Art Education | Aberdeen, SD
Experience
Tiospa Zina Tribal School — School serving K-12 grades | Art Educator
Western Corporate Image — Printing Company with Nationwide Accounts | Graphic Designer
Rushmore Photo & Gifts, Inc. — Souvenir Producer and Wholesaler | Graphic & Web Designer
Michael Lichter Photography — Motorcycle Industry Lifestyle Images | Studio & Web Assistant
Quayside Publishing Group, formerly Motorbooks — Large Market Book Publisher | Senior Book Designer
P. Puff Industries — Novelty Jewelry Producer and Wholesaler | Art Director
Sussner Design Company — Design and Advertising Agency | Graphic Design Intern
Wells Fargo & Company — Banking Industry Communications and Advertisements | Desktop Publishing Specialist
Western Corporate Image — Printing Company with Nationwide Accounts | Graphic Designer
Rushmore Photo & Gifts, Inc. — Souvenir Producer and Wholesaler | Graphic & Web Designer
Michael Lichter Photography — Motorcycle Industry Lifestyle Images | Studio & Web Assistant
Quayside Publishing Group, formerly Motorbooks — Large Market Book Publisher | Senior Book Designer
P. Puff Industries — Novelty Jewelry Producer and Wholesaler | Art Director
Sussner Design Company — Design and Advertising Agency | Graphic Design Intern
Wells Fargo & Company — Banking Industry Communications and Advertisements | Desktop Publishing Specialist
Military Service
135th Public Affairs Detachment — Photojournalist | Roseville, MN
— Photographed military events for use in public information news media.
— Photographed military events for use in public information news media.
109th Engineer Group — Automated Logistical Specialist | Rapid City, SD
— Ordered, warehoused and inventoried military vehicle parts.
— Maintained a mobile supply trailer.
— Ordered, warehoused and inventoried military vehicle parts.
— Maintained a mobile supply trailer.
Community Involvement and Awards
The American Legion — Legionnaire member of Post 50 in Sisseton, SD
The Journey Museum, Rapid City — Board of Directors and Marketing Committee Chair
American Advertising Federation, Black Hills Chapter — Silver Addy Award and The Painted Canvas Fundraiser
American Institute of Graphic Artists (AIGA)
— Giving Voice Poster Exhibition, with Colorado Cross Disability Coalition
— Certificate of Excellence Award, Minnesota chapter
The Journey Museum, Rapid City — Board of Directors and Marketing Committee Chair
American Advertising Federation, Black Hills Chapter — Silver Addy Award and The Painted Canvas Fundraiser
American Institute of Graphic Artists (AIGA)
— Giving Voice Poster Exhibition, with Colorado Cross Disability Coalition
— Certificate of Excellence Award, Minnesota chapter